The narrative of each NA DI collection is methodically scripted with references to different classical heritage cultures whilst emphasising various subcultures and contemporary imagery. While maintaining a strong conceptual focus, technical aspects such as appliqué, hand embroidery and prints are meticulously executed throughout production.

NA DI STUDIO was established in 2013 by designer Na Di. Di Relocated to London in 2008 where she went onto study fashion at Central Saint Martins and subsequently completing her masters in menswear at London College of Fashion.

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