Selahatin is a Stockholm based brand whose ambition is to elevate the experience of an essential everyday routine. Named from founder Kristoffer Vural’s grandfather, Selahatin draws inspiration from a part Nordic, part oriental heritage. By fusing classic spices with refreshening aromas Selahatin is representing a mix of eastern and western influences.

The brand was founded in 2016 and by emphasizing experience and emotion, Selahatin is aspiring to change the perception of what oral care can be – namely, a synthesis of intricate of aromas, clinical performance and compelling aesthetics.

Selahatin’s whitening formula is developed with one of Switzerland’s leading oral care manufacturers. It contains fluoride, four whitening agents as well as anti-oxidants. The formula has been vetted by The Swedish Dental Association.

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