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Each SuperDuper Hat is the result of a traditional process. Almost completely lost in the chaos of modern-day mass production, the brand was born from a fun-loving passion after the discovery of a unique wooden hat blocker and its carefully carved beauty.
A hat only becomes SuperDuper if designers Matteo Gioli, Ilaria and Veronica Cornacchini are truly satisfied with the final result – treating it as thought they are the first ones to wear it. Completely handmade, SuperDuper hats are born from many hours spent to transform high quality raw material into an authentic artisan product.
Lifestyle brand SuperDuper now creates ready to wear under the SuperDuper Hatters Crew label.
